Slanda A pen that stands out
The company behind Fjäder™ and Slända™ is
called Gustav Innovation. Our business concept
is to be an innovation company that creates
products that reach out to people in one way
or another. All products that leave our desk
shall be characterized by quality, reflection,
playfulness, spontaneity and an aha-experience.
Have you ever noticed that reality is not always
what it seems? That it has an ability to change
by the way you’re looking at it?
Slända™ (Swedish for Dragonfly) is a pen
that at a first glance might not seem to have the
ability to stand, but a closer investigation will
make you realise why it actually does.
Slända™ is an invitation and a reminder for
people to investigate their beliefs, as they may
not always be true. It’s named after a flying
insect that has a unique ability to shift directions
within a split second – just like your mind. But
it can also hover without moving a millimetre,
allowing it to focus despite turbulent surroundings.
Our hope is that Slända™ will inspire you
to investigate your world in ways that are new
for you. It is our contribution to the magic and
powerful world of thinking.